Club Start
Three years designing and running the loyalty programme for the CNAE driving school network.
Club Start is the loyalty programme created by CNAE (the Spanish National Confederation of Driving Schools) and operated by Affinity Soluciones para Colectivos, with the aim of monetising and building loyalty among the young people who pass their driving test in Spain each year.
Artick was the project's integral digital partner for three years: from design and platform management to partner coordination, the communication plan and the campaigns.
The CNAE network's loyalty programme, built end to end
Artick led the design, development and communication of Club Start as the sole lead agency, working alongside Affinity, CNAE, the technical partner (OLR Soft) and more than a dozen sponsors.
One ecosystem, +10 vertical landing pages
Each club partner had its own conversion-optimised landing page, connected to the central members' portal and the operational CRM. A consistent design aligned with the Start Card identity and adapted to each brand's visual language.
From 0 to over 11,000 subscribers in 18 months
The Club Start newsletter became the main channel of engagement with members, scaling past the 10,000 active subscriber mark, all managed through Mailchimp.
Three years building a club at national scale
A loyalty programme anchored in Spain's 8,500 driving schools and a natural target audience of 450,000 new licences every year.
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