Helios
End-to-end Amazon strategy for a leading jam and preserves brand in Spain.
Dulces y Conservas Helios, founded in 1901 in Valladolid, is the undisputed leader in jams in Spain by volume and a benchmark in preserves, sauces and sweets. With group turnover of over €100M and plants in Spain, Germany and Morocco, it entrusted Artick with building its Amazon presence from scratch.
The project kicked off in 2021 with the migration from Vendor to Seller and the design of the strategy. We then carried out the full setup, campaign configuration and the official launch in December 2022, with end-to-end management sustained through to 2025.
From Vendor to Seller: building Helios's own channel on Amazon
Artick designed and executed the migration to Seller Central, with a setup from scratch, resolution of Vendor vs Seller conflicts, and end-to-end management over 4 years.
6 product families, dozens of active SKUs
From the very start of the project, Artick managed the listing and optimisation of Helios's entire catalogue on Amazon: jams, conserves, preserves, tomatoes, sauces and special foodservice formats. Each family has its own SEO listings, A+ Content, dedicated campaigns and stock monitoring.
+510% in the first full year. +103% in 2023.
Since the official launch in December 2022, Helios's Seller channel grew steadily, with Tomate Frito Mediterráneo and the BEBÉ line as the main drivers.
Amazon Fresh with Calidalia
In September 2023, Artick carried out the feasibility analysis for Helios's entry into Amazon Fresh through Calidalia, the operator specialising in fresh logistics.
Numbers that speak for themselves
In 4 years, the Helios account went from Vendor to Seller with an optimised catalogue, active campaigns and measurable results year after year.
"We had spent a long time trying to make Amazon work for us without success. Since we started working together, our preserves and jams have a real presence on the platform."
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