BOU Café
From zero to 5 European markets in 15 months managing Amazon and Shopify.
BOU Café is a Barcelona-based company with a long tradition in the coffee sector serving the Horeca channel. In early 2023 they decided to open up the Amazon channel in order to reach the end customer directly with an exclusive product.
Artick took on end-to-end management: from setting up the account and building the catalogue through to advertising, expansion into 5 European markets and the launch of new product lines. In parallel, we worked on optimising their own ecommerce store (Shopify).
Four pillars to build an Amazon channel from scratch
We started from scratch: no sales history, no optimised catalogue and no advertising structure. In 15 months we built a multi-country channel with 6 product families and a presence across 5 European markets.
From Amazon Spain to 5 European markets in a year
After consolidating our presence on Amazon Spain, we expanded the catalogue to France, Italy, the Netherlands and Belgium. Each launch included a full catalogue translation, price adaptation and launch campaigns tailored to each market.
From Amazon visibility to Shopify loyalty
We applied a three-phase methodology to maximise the return at every customer touchpoint.
Sustained, simultaneous growth on Amazon and Shopify
The dual-channel strategy was reflected in parallel results: Amazon scaled from 1 to 5 markets with order volume growing every quarter, while Shopify consolidated the recurrence and margin of the owned channel.
Numbers that speak for themselves
In 15 months, BOU Café went from having no Amazon presence to operating in 5 European markets with a multilingual catalogue, active campaigns and an owned channel in continuous growth. Both channels with a positive P&L thanks to a differentiated product strategy.
"Artick helped us build a solid Amazon channel from scratch and connect it with our Shopify strategy. In 15 months we went from having no marketplace presence to selling in 5 European countries. Their team understands the business, not just the platform."
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