Cava Miquel Pons
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Food · Wines & Cavas · D2C EcommerceWooCommerceWordPressStripeKlarnaTechnical SEOGDPR

Cava Miquel Pons

Refactoring Cava Miquel Pons's WooCommerce without migrating platform.

+1.140%
Sales 2026 YoY
+550%
Orders 2026 YoY
24
Active references
284
Registered customers
The Project

Cava Miquel Pons was running its ecommerce, shop.cavamiquelpons.com, on WordPress + WooCommerce. The site had outdated versions of core, theme and plugins, plus a six-bottle minimum order set store-wide that capped conversion.

The project was a full overhaul of the ecommerce, improving every strategic, functional and user-experience aspect: architecture, design, usability, performance, SEO and conversion optimisation. After 4 months in production, sales were up ×12.4 and orders ×6.5 versus the same period the year before.

Period
2025-2026
Q1 launch: 2026
Category
D2C Ecommerce · WooCommerce
Wines & spirits
The challenge

Three technical constraints that were capping conversion

Risk 01

Outdated stack

Core, theme and critical plugins left un-updated. No guarantees of compatibility or security.
Risk 02

Legacy SEO to preserve

URLs, slugs and schema indexed over six years. Any migration or mass redirection meant losing rankings.
Risk 03

Six-bottle minimum order

A store-wide setting that filtered out every trial purchase or individual gift. The funnel's main leak.
The strategy

Four workstreams on the same instance

Workstream 01

Order logic

  • Minimum order redefined to 3 units in multiples of 3 (3, 6, 9, 12...)
  • Flat-rate shipping fee for 3-unit orders.
  • Automatic free shipping from 6 units.
Workstream 02

Gateway and checkout

  • Migration to Stripe
  • Klarna integrated for instalments or pay later
  • Gutenberg-block mini-cart to add to basket without reloading.
Workstream 03

Technical SEO

  • URLs and slugs preserved.
  • 21 hierarchical categories.
  • Native lang="ca" · GTranslate ready for multilingual.
Workstream 04

Stack and performance

  • WordPress 6.9.4 + WooCommerce 10.7.0 on PHP 8.1.33 and MariaDB.
  • TTFB under 200 ms.
  • WebP images across the whole catalogue.
Results

The new ecommerce multiplied sales ×12.4 and orders ×6.5

Moving to Shopify or another SaaS platform would have meant losing indexed URLs, mass redirects, re-thinking templates and a recurring per-transaction fee. Keeping WooCommerce and refactoring the instance preserved six years of SEO history.

January - April 2026
Sales+1.140%
12,4× versus the previous year
Orders+550%
6,5× versus the previous year
Product and brand
Cava Brut Nature Gran Reserva Vintage ECO
Cava Miquel PonsView product
Cava Eulàlia Brut Guarda Superior Reserva ECO
Cava EulàliaView product
Cava Núria Brut Rosé Reserva ECO
Cava Núria RoséView product
Cava Montargull Brut Nature amb Suro
Cava MontargullView product
Cava Brut Guarda ECO
Cava Brut GuardaView product
Vi Núria Muscat Malvasia de Sitges
Vi NúriaView product
Vi Cabernet Sauvignon Negre
Vi CabernetView product
Vi Montargull Dolç de verema tardana
Vi Montargull DolçView product
"For years the online shop just sat there and we had no idea what to do with it. Artick didn't replace it: they made it work. Now we sell direct to consumers every week, without losing what we'd built."
Pere Pons Mercade
Co-Founder · Cava Miquel Pons

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