Bodegas Matarromera
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Food · Wines · Amazon SellerAmazon Seller ManagementSP-APIAmazon AdsSeller Fulfilled PrimePython

Bodegas Matarromera

Amazon Seller set-up for 12 brands of Bodegas Familiares Matarromera.

12
Brands managed
47
ASINs audited
Prime
SFP enabled
6
APIs integrated
The project

Bodegas Familiares Matarromera is one of Spain's leading winery groups, rooted in the D.O. Ribera del Duero and present across the country's main appellations of origin. The group already had a presence on Amazon Vendor.

The brief was to list 47 ASINs (12 brands) on Amazon Seller Spain for a combined Vendor/Seller strategy, with the aim of beginning the brand's expansion across Europe through the marketplace and its own logistics.

Client
Bodegas Familiares Matarromera
Ongoing relationship · 1+ year
Category
Wine
Amazon Seller · FBM + SFP
listings/matarromera_crianza.py
$ python matarromera_crianza.py
──────────────────────────────
→ Connecting to SP-API... 200 OK
→ EAN verified: Catalog Items API
→ Ads API: 47 keywords extracted
→ Payload built: 0 empty fields
→ Sending to Listings Items API...
✓ ASIN created · Quantity=0
✓ Payload logged in /listings/log/
✓ Sheet sent to client for review
──────────────────────────────
Next: client review → Google Sheets
Technical infrastructure

Foundations first, everything else after

Before publishing a single ASIN, we built the complete technical infrastructure: six integrated APIs, more than forty documented Python scripts and a review system based on Google Sheets.

Amazon SP-API

  • Listings Items API
  • Catalog Items API
  • Brand Analytics
  • Sales & Finance API
  • Reports API

Amazon Ads API

  • Keyword recommendations
  • Bid estimates
  • Sponsored Products
  • Search Term Reports
Google Sheets

Google Sheets API

  • Per-ASIN review Sheet
  • 4-tab structure
  • Validation checkbox
  • Drive API · organised by brand
Python

Python · 40+ scripts

  • Listing creation via API
  • SFP inventory management
  • Buy Shipping automation
  • Sync with PrestaShop

PrestaShop API

  • Official copy source
  • Price synchronisation
  • Reference catalogue
  • Regulated technical data

SEUR · Buy Shipping

  • SFP · MARKET+ 24h
  • Automated labels
  • 14:00 cut-off
  • Merchant Fulfillment API
The methodology

8 phases per product

The methodology does not change with the product or the moment. Eight steps, always in the same order, with client approval before publishing.

Phase 0000

Catalogue audit

A complete review of the current catalogue: performance, content and opportunities. A diagnosis before any intervention.

Phase 0101

Validation and sources

Each product is verified against official sources. Technical data always comes from the manufacturer's regulated information.

Phase 0202

Keyword research

Identifying relevant terms by volume and purchase intent. The foundation on which all the subsequent copy is structured.

Phase 0303

Listing construction

Copy optimised for SEO and conversion. Written from the brand's own voice.

Phase 0404

Client review

Field-by-field validation with the client before publishing. Nothing reaches the marketplace without explicit approval.

Phase 0505

Images

Order and technical requirements verified before upload. Strict compliance with the marketplace's visual standards.

Phase 0606

Publishing via SP-API

Structured submission of the listing through the official API. A full record of every publication for traceability and reproducibility.

Phase 0707

Validation and Ads

Post-publication checks and launch of the advertising structure once the listing is fully validated.

Product and brand
Matarromera Reserva
View Store
MatarromeraView on Amazon
CYAN Pago de la Calera
CYANView on Amazon
Sanclodio
SanclodioView on Amazon
Stores published on Amazon
MatarromeraCYANRentoValdelosfrailesViña CaeiraSanclodioEminaMeliorSonríeCMOINOZ
"Thanks to a well-built strategy in Seller Central we have managed to move part of our wine range to this channel. The excellent catalogue work has been key."
Julio Pinto
Commercial Director · Bodegas Familiares Matarromera

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