Café Saula
From an unoptimised account to a premium coffee benchmark on Amazon Spain.
Café Saula is a family-run coffee roastery founded in Barcelona in 1950 and a benchmark for quality coffee in Catalonia. In early 2019 they began selling on Amazon Spain, but without a clear strategy or technical optimisation.
In late 2019, our team joined the project with a twofold brief: to consolidate and scale the Amazon channel and to turn their own online shop (cafesaula.com, on PrestaShop) into a profitable channel. The result was growth of 654% on Amazon during 2020 versus 2019, and a +283% on their own online shop that same year.
Four pillars to transform the account and scale across Europe
We worked in parallel on the technical optimisation of the Amazon catalogue, the opening of new European markets, the growth of Saula's own online shop and the building of a complete digital ecosystem for customer acquisition and retention.
From Amazon Spain to 4 European marketplaces in a year
One of the most significant moves of 2020 was the coordinated launch of Amazon France, Amazon UK and the start of the process on Amazon Germany. Each market required content localisation, price adaptation, management of local tax obligations and specific launch campaigns.
+654% in 2020. A further +134% in Q1 2021
Sustained growth achieved with a combined strategy of SEO, advertising and international expansion.
Leader on Amazon Spain in ground coffee and whole-bean coffee
Today Café Saula ranks among the best-sellers on Amazon Spain in the Ground Coffee and Whole-Bean Coffee categories, an organic positioning achieved through listing SEO, advertising and review management. It is also featured in Amazon's curated "Spain at a Click" store, which brings together the best Spanish SME brands.
Numbers that speak for themselves
From a token channel to a strategic one: Amazon and the own online shop now account for 30% of Café Saula's total turnover.
A success story that went beyond the project
Café Saula's digital transformation was publicly recognised as a benchmark for how Catalan SMEs can grow and go international through the digital channel.
"An excellent professional, and personal, experience with Artic during the project to optimise the online business and manage the Amazon channel carried out over 2020 for Café Saula. Today Café Saula, in the ground coffee category, is the best-selling product on Amazon Spain, and also the most wished-for."
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